Measure your performance Advertising.com’s reporting and research capabilities provide you with the ability to track and analyze the effectiveness of your online advertising campaigns based on resulting actions, site visitation metrics, lift in brand impact and more.
Track based on:
• Impressions
• Clicks
• Click-through rate
• View-based conversions
• Click-based conversions
• Conversion rate, sales
• Average sale size
Third-Party Reporting: Through our partnerships with comScore Marketing Solutions and InsightExpress, Advertising.com provides brand research detailing who your campaigns reached and how they influenced consumers. These custom reports, included free of charge based on campaign spend, measure the influence of your campaign on metrics such as lift in brand awareness, site visitation, search activity, offline sales and more:
Reach and frequency reporting: Reach and frequency reports summarize the total impressions served during a campaign, the total unique visitors reached and the average frequency of exposure. Reports by week detail total GRP for the campaign, average weekly reach and total campaign reach. Frequency is also calculated by week to demonstrate smooth delivery.
Demographic reporting: Demographic reports detail the demographics of those consumers exposed to ads as compared to the total Internet, including indices. Available demographics include gender, gender by age, HHI, region, children present, education, HH size and race.
Cognographic reporting: Cognographic reports detail content affinity indices for those exposed to the campaign compared to the total Internet universe, demonstrating the type of content that consumers exposed to your ads frequently visit.
Site visitation reporting: Site visitation reports demonstrate campaign impact on resulting visits to your website. Reports are broken out by minutes and pages. Based on campaign spend, reports can also include percent lift in site visitation by frequency and demographic.
Search activity reporting: Search activity reports demonstrate the lift in search activity for keywords in the days following consumer exposure to the campaign. Based on campaign spend, reports can also include percent lift in search activity by frequency and by demographic.
Brand impact reporting: Brand impact studies employ online surveys to measure branding and attitudinal metrics such as awareness, favorability and purchase intent for exposed versus non-exposed consumers.
Offline sales reporting: comScore can obtain offline sales information from a variety of methods; including their access to anonymous online credit card statements as well as database matches between comScore and the retailer.
Reconnect studies: Reconnect studies are designed to reveal what actions consumers may have taken after exposure to a campaign - such as a call, appointment or sale. Studies can detail any desired offline metric, as well as actions consumers may have taken on competitor programs.
Automotive: Studies detail specific online and offline actions taken as a result of exposure to an online campaign. Online activities include configuring a car on an advertiser’s site, requesting financial information and dealer quotes. Offline data includes purchasing behaviors from a provider such as Experian.
Entertainment studies: Studies detail specific online actions that occur as a result of exposure to the online campaign. For example, data can detail the percent of consumers looking for specific movie show times on sites like Fandango.com and Moviefone.com. Additionally, data can detail whether consumers purchased tickets online after exposure to the ad.
Pharmaceutical studies: Studies detail specific actions that occur as a result of exposure to the online campaign. For example, data can detail likelihood to discuss Rx with doctors, likelihood to ask for specific drugs by name and percent of consumers who are prescribed the drug after exposure to an online ad.
CPG studies: Studies detail specific offline actions that occur as a result of exposure to the online campaign. For example, data can detail total dollar sales, purchase frequency, buying rate and more.
Advertise through Advertising.com’s network inventory of over 3,000 premium advertising properties to reach your target audience, no matter how broad or specific the category.
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Advertising.com’s behavioural targeting capabilities allow you to serve your ad to audiences based specifically on previous online activity and sites visited over the past day or week.
