TO BUILD BRANDS PEOPLE LOVE YOU NEED TO FIND PEOPLE WHO LOVE BUILDING THEM - THAT IS WHAT AOL CEO TIM ARMSTRONG DID


This Advertising Week, AOL CEO Tim Armstrong dished on his mission to build brands people love during his "Fireside Chat" with MSNBC and Today Show anchor Stephanie Ruhle. Spoiler alert: It's about the people.

"Human beings crave content created by other human beings," he explained, adding that AOL invests in brands that are "humanity based"— including HuffPost,MapQuest, TechCrunch, BUILD, Autoblog and MAKERS.


And it's clear that these brands have a lot to unleash.


Armstrong wants to see MAKERS, the largest video collection of women's stories, make an even larger impact in the movement for more women in leadership. BUILD is another brand with huge things ahead: The live interview series, which brings studio audiences into conversations with today's biggest stars and influencers, is opening up a new ground-floor studio this year in downtown New York City.

BUILD and MAKERS aren't the only AOL brands making noise. Autoblog is about to host its very first summit in Detroit this October, bringing leaders from across the automotive industries and beyond to discuss the future of transportation and mobility.

As AOL continues to grow through acquisitions, Armstrong looks for brands run by passionate entrepreneurs with clear visions. After all, building brands people love means investing in the people giving them life.

"How AOL builds brands people love is through our amazing talent, first and foremost," Armstrong said. "The leaders behind these brands are building them into media properties people love."