Shingy Is Forecasting the Future -- And It Looks Pretty Awesome


Have you checked the weather report recently? Well, no need to. David Shing, AOL's Digital Prophet, is dishing the forecast. And according to Shingy, the future looks sunny with a 100% chance of invention.

The digital media guru wowed audiences during Advertising Week with an emoji-themed panel. But it wasn't just the silly symbols that captivated audiences — it was Shingy's vision of the industry that had our jaws dropping. Curious what he had to say about the future of marketing? We'll break it down for you ... Shingy style:




Take Risks — If you're prepared to take risks with your digital content, you can end up with a point of view that's unique. And isn't that what consumers want — a fresh and exciting way to connect in the digital-sphere? Take the leap.




Be Brave — The sooner you fail, the faster you'll reach success with your content and products. Trial and error will allow you to customize your brand to your audience's liking so don't be afraid to make mistakes.




It's All About the People — Meet your consumers where they want to be met. After all, they're the new creators, which means the fate of your digital product or content is quite literally in their hands.




Less is More — Simplicity is the ultimate sophistication when it comes to creating digital content. There's no beating around the bush when it comes to your audience. That means if you waste their time, someone else will step in and get to the point ... with their product.




Think With Your Phones — If screens are the new playground for the next generation then apps are the new jungle gyms. Stats show that 88% of what we do on our phones is app based, which means we need to focus our energy on building entertaining and engrossing mobile applications.




Continue the Journey — Just when you figure out where your brand is going, a new path appears. Don't hesitate to take it and evolve. Disruption is the new normal. Ready for the future? It looks awesome.